
The best coffee in the world, I'm not exaggerating.
The founder, David Kim, is a world class barista and writes excellent thought pieces.
Here’s one:
“What is the role of a barista? Where are the boundaries? How do we expand them? What becomes irreplaceable in an era of automation and what element should I keep as a barista and what should automation take over? Answers didn’t arrive all at once. They came as small pieces collected over the years. And then, almost without noticing, those pieces connected. Season Edition became the answer. A barista-curated program where we showcase personality, design flavours with intention, and build a concept that becomes a complete experience. Something only our team can serve, in the way we serve it.”
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